By Kim Lachance Shandrow and our friends at entrepreneur.com
MARCH 31, 2015
Close your eyes and imagine Apple’s logo. Now think of Nike’s. How about Target’s? We’re willing to bet that you conjured up images for each in your mind’s eye in less than a second or so. They’re that memorable.
As you can see, logos are so much more than simple symbols. They’re epic icons. Logos are the face of your company, the deliverers of the all-important lasting impression, crucial visual representations of your business, what you do and what you’re about. Accordingly, the utmost care and meticulousness should be taken when designing yours. If you already have a logo, the same goes for redesigning it. Spare no attention to detail.
From the font to the color, to the use of negative space and beyond, the aesthetic elements of a logo greatly impact how your company (and its offerings) are perceived by customers.
Does it attract them or repel them? Does it stand out or fade into the background? Does it distinctly identify your brand or confuse it with your competitors? These are all critical questions to ask during the research and design phase, but far from the only ones, only a smattering of the main ingredients for the master recipe for cooking up a successful logo.
Check out the famous logo-packed CompanyFolders infographic below for a complete list of specific, actionable tips and ideas to help you design the best logo possible for your brand.